The Most Innovative Events Award will recognize the masterminds behind the sporting events raising the bar for how fans experience and participate in iconic sports moments. They're the events unbound by traditional competitive formats, staging immersive, multidimensional spectacles that seamlessly blend athletic excellence with cutting-edge technology and innovations in sustainability. From reimagining century-old traditions to launching entirely new competitive formats, the Most Innovative Events are setting unprecedented standards for how sporting celebrations can captivate and unite audiences in real life and digitally, and leave a lasting positive impact on the culture.

To honor these transformative events, Front Office Sports and Sports Innovation Lab teamed up to identify those who are fundamentally redefining what a sporting event can be.