The Most Innovative Teams Award will recognize sports organizations revolutionizing the fan-team relationship through innovative, personalized, and multidimensional engagement. They're the teams breaking new ground in fan connection—both digitally and in-person—by championing their players, embracing diverse fan identities and fluid fandom, and leveraging their platforms and partnerships to leave a positive impact on the communities they represent and serve.

To honor these teams, Front Office Sports and Sports Innovation Lab teamed up to identify those transforming traditional team-fan dynamics into rich, authentic relationships that celebrate the unique spirit of their communities while empowering players to forge genuine connections with fans.